7 Best Places to Buy and Sell Online Businesses for Sale 2024

Best Places to Buy and Sell Online Businesses for Sale

Need to leap to the Best Places to Buy and Sell Online Businesses for Sale? My top decision is Flippa.

Organizations are moving on the web quicker than at any time in recent memory. In 2020, Covid-19 sped up the development of eCommerce by 4 to 6 years.

With traditional physical retailers battling, numerous web-based business financial balances are giving advances that can assist with making the purchasing of an all-around laid-out online business more straightforward.

Truth be told, some new companies Visas even assist those with no credit, to begin with.

Then again, assuming you have an internet-based business that is getting along nicely, numerous potential entrepreneurs are hoping to get everything rolling on the web.

This implies that this time offers an extraordinary chance to sell and continue toward something far superior.

In this extreme manual for trading on the web organizations, we’ll cover:

  • The 7 best places to buy and sell profitable online businesses.
  • What to look for when purchasing an online business.
  • The types of online businesses you can buy (and which are best).
  • How to price online businesses to make more (or get a great deal).

Let’s get started.

What Are the Best Places to Buy and Sell Online Businesses for Sale?

Here are my top picks for the best places to look at, purchase, and sell online organizations available to be purchased.

1. Flippa.

Best for buying and selling small online businesses.

flippa homepage

Flippa is a platform for buying and selling online businesses, sites, domains, or applications. It’s quite possibly the most well-known commercial center to choose the most appropriate business to trade.

For a buyer, it offers definite experiences into recorded online businesses, including traffic, financials, investigation, channels, and financials, and that’s only the tip of the iceberg. You might buy a definite ‘Due Diligence Report’ of online organizations to settle on an educated decision.

The Due Diligence Report incorporates:

  • Seller analysis
  • Financial analysis
  • Traffic analysis
  • Sales and marketing analysis
  • Operations and legal analysis
  • Industry and competition analysis
  • Pricing analysis
  • Risk assessment and recommendations
Flippa - Due Diligence Report

You can likewise utilize the ‘Flippa Finder’ services – a restrictive attendant service for first-time purchasers. This help gives master tips and expert direction at an ostensible charge of $50

Flippa covers every one of the requirements of the dealers also. You can list your business by filling in all the vital data. Assuming you are attempting to sell a blog or an eCommerce site, you can associate your Google Analytics with Flippa. It helps you grandstand the verification of traffic and other key measurements on your site.

In addition, you can place your items into either closeout posting or the arranged posting. Sell-off posting has a time of 30 working days, while the Classified posting has no time limit. Moreover, Flippa offers a ‘Site Broker’ service to remove the pressure from selling. The dealer will assume control over the posting and present your business in the best light to expand your selling cost.

Key Features:

  • Supporting Small Businesses – Flippa accomplices with Guidant Financial to offer independent company subsidizing through SBA and 401(k) business funding arrangements. The base necessity is $50,000 and a 690 financial assessment to become qualified for SBA Loans.
  • Escrow – Flippa teams up with Escrow.com to offer secure exchange services. The escrow cycle guarantees that the new proprietor can survey and approve the resources before delivering the dealer’s assets.
  • Valuation Tool – Flippa offers a free online business valuation app to precisely decide your business’ worth. It likewise gives experiences on the most proficient method to upgrade your business’ sellability.
  • Different Categories – Flippa gives conveniently isolated organizations into different classifications, including applications, web-based business, outsourcing business, services, SaaS, and Content, and that’s just the beginning, to assist you with tracking down the right web-based business. You can additionally limit your inquiry in light of channels like age, cost, type, and so forth.


  • You can sponsor your listings for better visibility on Flippa’s home page.
  • Buy templates and new businesses at lower prices.
  • Flippa verifies all the buyers and sellers through legitimate government IDs.
  • The Escrow Service protects all payments.
  • You can also sell Amazon FBA retail stores.


Success Fees: The fee you pay would depend on your sale price.

  • $1 to $9,999: Up to $99 + 10% Success Fee
  • $10k to $49,999: Up to $399 + 10% Success Fee
  • $50k to $99,999: Up to $399 + 7.5% Success Fee (when selling with Flippa vs a broker)
  • Over $100k: Up to $499 + 5% Success Fee

Get started with Flippa.

Try Flippa

2. Shopify Exchange.

Best for buying businesses running on the Shopify platform.

Shopify Exchange - Shopify’s marketplace

Shopify Exchange is Shopify’s commercial center for buying and selling eCommerce business organizations running on Shopify. The professional resource classes incorporate industry type, area, business type, and deals channel, from there, the sky is the limit. There’s likewise a choice to peruse laid out organizations just straightforwardly.

You will see flawlessly recorded online businesses on the main page


You can see metrics like normal income and benefit each month without tapping on them. Furthermore, if it’s a web-based business, it likewise mirrors its stock worth.

Additionally, you can make a public or private posting for your Shopify store business.

Furthermore, Shopify Exchange furnishes free from any potential harm exchanges with anonymized informing and Escrow cash moves.

Key Features:

  • Starter Stores – There are lots of starter online stores recorded on the Shopify Exchange for under $100. You can pick a store with the possibility to launch your business in a flash.
  • Secure Exchange – Shopify guarantees free from even a hint of harm moves of online businesses in partnership with Escrow.com.
  • Staff Picks – Shopify offers a rundown of hand-picked partnerships arranged by its staff to assist you with tracking down a reasonable internet-based business.


  • It gives a free purchaser’s manual to assist you with knowing every one of the principles of exchange.
  • Get sufficiently close to significant experiences like traffic, socioeconomics, and overall revenue, and that’s just the beginning.
  • Shopify appropriately investigates online businesses to determine exact examination and traffic subtleties.
  • You can conceal your business name and URL through private posting until your business gets sold.
  • It accompanies a free valuation device to assist you with putting the right sticker price on your business.


Shopify Exchange charges a help expense given your site’s deals cost. The service charge incorporates the Escrow expense and the assessed Exchange expense.

3. Empire Flippers.

Best for a personalized buying and selling experience.

Empire Flippers is a marketplace for buying and selling online businesses. It limits the grating out of the managing system by specifically verifying the two purchasers and dealers.

The professional resources on its landing page reflect adaptation techniques, specialty, month-to-month net benefit, and anticipated cost.

The purchaser gets various advantages like:

Authentic businesses: You get to browse real organizations just since Empire Flippers all the phony posting before they go live.

Genuine Data: From the URL and Google Analytics to the Profit and Loss Statement – it offers every one of the expected subtleties to assist you with settling on an information-driven choice.

Relocation: Their group will assist you with moving the whole business after the buy.

For vendors, Empire Flippers elevate postings to a huge number of likely financial backers to track down the right purchaser.

Key Features:

  • Monetization – Search for a business in light of monetization strategies like subsidiaries, promotions, dropshipping,eCommerce, and so forth.
  • Refundable Deposit – You just need to pay a 5% refundable store of the worth of the business you buy. Furthermore, you gain admittance to every one of the information you would require before making the buy.
  • Web recordings – Listen to a broad library of digital broadcasts of a few business pioneers and industry specialists to go with the ideal decision.


  • It can transfer the business on the seller’s behalf.
  • Figure out the right worth of your business through its free valuation device.
  • Call backing to help you trade rapidly.
  • Realm Flippers agents set up phone calls among purchasers and dealers for proficient correspondence.
  • You can reconsider the arrangement assuming that the business procures under half of the guaranteed sum.
  • New postings get posted consistently.


Domain Flippers charge no expense for you to list your business. You’ll possibly pay on the off chance that your business is sold, as follows:

Sold under $700,000 – Commission is 15% of the last deal cost.

Sold between $700,000 and $5M – Commission is 8% on the last deal cost.

Sold at $5 million or above – Commission is 2.5% on the last deal cost.

4. FE International.

Best for buying large-scale online businesses.

FE International provides advisory services to a network of investors looking to buy and sell online businesses. This marketplace provides you easy access to established pre-qualified investors.

Moreover, you can choose from up-to-date listings with details like yearly revenue, net profit, and asking price. It also notifies “under offer” listings so you can avoid researching businesses that might get sold the next day. Plus, it helps you check out the benefits of buying a particular business in brief bullet points.

To sell your business, you can use its valuation service to determine your site’s value.

Key Features:

  • Global Network – FE International offers a global network of over 50,000 pre-qualified online investors to help you find the right buyer.
  • Professional Brokerage – The professional brokers prepare a detailed prospectus with details like business opportunities, financial performance, traffic, and market trends. It helps you examine the businesses efficiently.
  • Private Listing – You can make a private listing to protect your business interests during the sales process. This way, only serious and verified buyers can view your business information.


  • Qualified business brokers offer total assistance during the purchase and sale process.
  • Its advisory service provides evaluation for your business.
  • You can sell your business to international buyers without worrying about law and compliance.
  • It offers private and confidential transfers of business on your behalf.
  • FE International has offices in New York, San Francisco, Hong Kong, and London.


FE International charges a buyer transaction fee of 2.5% of the final sales amount. There’s no listing fee. Other than this, you’d have to contact the supplier for the valuation fee quote.

5. SideProjectors.

Best for selling or buying unfinished side-projects.

SideProjectors is a marketplace that offers a large inventory of side projects. It offers several business types, including SaaS, eCommerce, blog, website themes, mobile apps, domain names, and browser extensions. What’s more, you can filter buying options based on project types, project status, price, submitted date, target market, etc.

After clicking on the listing, you can also fee further details like:

  • Detailed project summary
  • How the project was built
  • Items included
  • Reason for selling
  • The ways the buyer can take this project further

SideProjector also helps you sell all types of projects – both finished and unfinished. This way, you can recover some amount of your capital investment.

Key Features:

  • Co-Founder – It lists specific projects that are looking for a co-founder. It helps you find a partner for your entrepreneurial aspirations.
  • Membership – Take its membership for $3 per month to gain access to benefits like customized project email alerts, payments powered by Stripe, direct messages, real-time alerts, no ads, and more.
  • Sponsor – Increase your listing’s visibility by sponsoring it for $10 per day. This will help get a guaranteed home page spot on weekdays. It takes only two sponsors a day to help you stand out from the crowd.


  • Search for projects based on different categories and types of business.
  • You get real-time project deals on Slack.
  • Integrate SideProjectors directly with ProductHunt to retrieve your project and fill in all the required information.
  • SideProjectors’ moderators review all the projects before making them live.
  • It promotes high-quality listings on the homepage, newsletter, blog, Twitter, and Facebook.
  • Contact buyers or sellers through direct messages.


SideProjetors doesn’t charge any buying or listing commission since it doesn’t handle any payments. It’s just a medium to connect buyers and sellers.

6. Digital Exits.

Best for buying and selling large tech businesses.

Digital Exits works as a website broker to help you sell your online business with $250k – $5m in yearly profit. It specializes in assisting the sale of large technology businesses. Plus, it comes with a team of advisors to help you maximize the value of your business.

To help you get the right buyer, Digital Exits offers features like:

  • It helps you chalk out the right marketing plan.
  • It prepares an executive summary for an impressive presentation.
  • The advisors manage the entire deal – from the beginning until the migration.

Digital Exits also has the backing of a selected group of premium buyers with a buying capacity of $668.27 million. That means a potential buyer is probably a click away!

Key Features:

  • Global Deals – It can help you sign international deals with investors all over the world. It has already completed deals with over 100 buyers in 5 continents, including Europe, Asia, North America, South America, and Australia.
  • Copywriter Interview – In-house copywriters interview business owners to gather all the relevant information. After that, they draft an executive summary, and a compelling story, and edit the prospectus to make the business look attractive.
  • Bank Financing – It gets bank financing for your business in advance to make it attractive for buyers with less net worth.


  • It markets your business offer to 13 different marketing channels to get the right buyer.
  • Digital Exists answers all the buyers’ questions on your behalf.
  • The buyers have to sign an NDA to keep your business information secure.
  • It helps the buyer during the transition period to run the business efficiently.


You have to get in touch with the vendor for pricing details.

7. Latona’s.

Best for selling a profitable online business

Latona’s are mergers and acquisitions brokers specializing in buying and selling high-value businesses. From the online boutique and Amazon store to lifestyle and news media platforms – Latona’s offers an extensive range of listings.

It doesn’t charge any fees from the buyer either. Plus, it offers unique filters where you can specifically look for businesses with an SBA loan potential. For buyers shopping on a budget, it also has segregated listings under the $3,00,000 category.

Additionally, Latona’s provides a broker for every M & A to take care of all the buying/selling needs.

Key Features:

  • Revenue Streams – It offers business listings based on multiple revenue streams, including domain portfolios, content sites, led generation, membership, eCommerce, and SaaS.
  • Payment Plan Calculator – It helps you determine whether you should accept or offer a particular payment plan or go with a lump sum amount.
  • Latona’s InteLend – The intellectual property lender helps you get cash for your existing digital assets.


  • It offers easier contract management through smart integration.
  • Track your favorite listing by pinning them on your dashboard.
  • Latona’s provides an extensive buyers network.
  • Dedicated brokers ensure fully guided transactions.
  • The vendor does the entire sales and transfer process on your behalf.
  • The buyers have to sign an NDA to protect their valuable business information.


There’s no upfront fee.

What Kinds of Online Businesses Can You Buy And Sell?

Here are the online businesses you can sell or purchase easily:

1. Content Sites/Blogs.

Nearly 2 billion blogs get published every year worldwide. In the United States alone, there are more than 30 million bloggers who post every month.

Naturally, most bloggers monetize their blogs and sites since most people now use the internet as an information source. Today, content sites and blogs are lucrative businesses that you can even buy and sell online.


Buying a content site or blog needs in-depth knowledge about how website monetization works. However, you can work around the complexities by gaining firsthand experience. Whether you’re starting a blog with WordPress or making a website with a popular website builder, it’s important to know what you’re getting yourself into.

After gaining experience, start looking out for websites that haven’t been used or updated for extended periods. With any luck, you’ll find a suitable site on marketplaces like Flippa, FE International, Empire Flippers, etc.

Meanwhile, use social media to announce your interest in acquiring a website. Once you identify potential choices, contact the respective business owner to take your idea forward.

Before making the final purchase, it’s crucial to tally your short-term and long-term plans with the website’s owner.

At the same time, it’s essential to purchase from a recognized vendor like Flippa.

Purchasing your site from a trusted vendor like Flippa comes with benefits like:

  • Authentic metrics like website traffic, traffic sources, conversion rates, etc.
  • Get a real picture of the website and how it influences purchasing decisions.
  • Secure payment and transfer.
  • Free migration after the purchase.
Flippa website purchase options

When you buy a website from individuals directly, ask them to prove the numbers behind their monetization claims. In such cases, a great way to avoid getting duped is by taking the advice of industry experts who can guide you better. They could also advise you on how to enhance visibility, improve traffic, and generate more passive income.

After you strike a deal, ensure there’s a legal contract. You may know the seller and work out personal terms without pen and paper. However, it’s better to draw up formal documents when it comes to doing business and exchanging money.


The first step here is to estimate the value of your website.

You can evaluate your blog’s worth by taking these factors into account:

  • Cost of content development.
  • Your annual revenue.
  • Cost per visit.
  • In case you don’t have any annual revenue, you can make estimations based on the website’s cost.
  • Use statistics like website traffic and aspects like website design.

The good news is that many online marketplaces come with their valuation tool to calculate your blog’s worth automatically.

Take Flippa’s valuation tool, for instance:

Once you make up your mind, list it in the ‘For Sale’ section of online website marketplaces.

You can also ask around for references if you know someone personally in the industry. Learn more about how to close business deals, and always go for written documentation over word of mouth.

2. Ecommerce Websites.

Statistics suggest that By 2040, 95% of all purchases will be via eCommerce stores. What’s more, the eCommerce industry is growing at a rate of 23% YoY. Buying or selling an eCommerce website can be quite lucrative most of the time.


Since the stakes are high, it’s best to stick to facts while purchasing an eCommerce business. Focus on what the business ‘is’ instead of what it ‘can be.’

Moreover, consider important metrics while buying an eCommerce site:

  • Annual revenue
  • Operating costs
  • Brand awareness
  • Cost of goods sold (COGS)
  • Gross profit

Since it’s likely to be a long-term investment, you might want to consider the site’s long-term potential too.

Try to understand why the business is for sale. And if there’s potential to increase the revenue, then why is the current owner selling it? Which eCommerce platform are they using?

You also need information about their order fulfillment service, dropshipping suppliers, and distributors. Simply relying on past partnerships may not be enough.

Dig deep into the kind of customers who visit the website and how much they spend on average. Additionally, you’ll also need to understand if most of the visits are organic or via paid marketing activities.

Let’s look at an example:

Suppose the site generates $4,000 in sales everyday organically. It’s a huge bonus for you. But what if you need to spend 60% of that on paid ads? Would it be worth it for you?

Thus, it’s essential to identify what percentage of visitors are visiting the site organically.

Other than this, scrutinize the bank statements and P&L statements of the business. Plus, look for tell-tale signs about the business’ health and align them with your information.

One of the best ways to value a business is the multiple of earnings method. Here, you decide the number of years you’re willing to wait for the business to reach the break-even point.

Here’s how you value a business with multiple earnings:

(Selling price of the business) / (Annual net income) = Years

So, if you are willing to wait four years for a business with an annual net income of $100,000, you can pay at most $400,000 to buy it.

Lastly, be careful of the expert conmen who can dupe you. Before taking a decision, carry out in-depth research about the business and listen to expert opinions.


Valuing an eCommerce business built from the ground up isn’t easy.

To maximize the value, you can tweak a few things like:

  1. Improve the website design and make it more aesthetic and appealing. It should align with the products it’s selling.
  2. Increase the sales channels currently in use. It will offer better value to the future purchaser, and help you get a much better sale price.
  3. Try to minimize the COGS (cost of goods sold), so you can maximize your profit margin – another potential bargaining chip.
  4. Try to improve the website metrics like CTR and traffic, and organically build up a social media presence. Buyers will be willing to pay more for a business with the right networks.

While selling eCommerce websites, peer-to-peer recommendations also help. Therefore, use your contacts in the business to spread the word around.

And as always, never rely on word of mouth. Emphasize drawing up legal contracts, preferably in the presence of an attorney.

3. SaaS Companies.

SaaS businesses get valued differently than other internet businesses. For one, they are entirely cloud-based and subscription-driven.

SaaS businesses are also highly lucrative since they’re scalable and applicable to a wide range of businesses.

Thus, it’s easy to sell and buy them online.


When it comes to buying, there are usually two broad options – either private purchase or via a vendor. And there are a lot of factors that can influence the decision, disregarding your buying medium.

Some of the factors to consider while buying SaaS companies are:

  • Consider Essential Metrics – As with every business, rely on numbers and hard facts. You should study and analyze P&L statements, operational costs, annual revenue, and profit margins. You can also ask for any marketing metrics like LTV: CAC, and ROAS. These metrics will influence key business decisions.
  • The Pricing Model – Understand the pricing model and try to find out ways to make it better. SaaS business models offer many pricing plans, including multiple-tiered options based on customers’ needs, flat pricing, etc. The number of existing customers and customer acquisition rates can also influence this decision. With the right model, it’s possible to minimize churn rates and maximize value.
  • Source Code – Access to the source code is another essential consideration in a SaaS business. It’s the business owner’s exclusive property, so find out how easy it is to transfer the legal ownership.
  • Customer Acquisition Channels – SaaS businesses usually have five customer acquisition channels: organic, referral, direct, paid, and social. Find out the percentage of acquisitions made by each channel. A business that relies on either organic, direct, or social channels is likely to improve its bottom lines. However, a business that relies overtly on paid advertising is unlikely to be sustainable in the long term.
  • Look At The Scalability – Can you improve customer satisfaction, enter new markets, and offer new services? Would that allow a slight increase in the pricing? All these aspects will help you determine the scalability of the SaaS business you are looking to purchase.


Selling a SaaS business may be more lucrative than you expect.

First and foremost, you need to consider the type of buyer who might buy your SaaS product.

Here are the types of buyers who usually buy SaaS businesses:

  • Individuals
  • Private portfolios
  • Micro funds/Syndicates
  • Private Equity
  • Strategics

All these five types of investors usually fall in the $100K to $15M deal range.

Types of SaaS Buyers

After you discern which type of investors might buy your SaaS business, you need to evaluate your business.

Most SaaS businesses use two valuation methods:

SaaS valuation usually starts with SDE but can change to revenue after a certain threshold. That’s why the valuation can sometimes confuse even the business owners and entrepreneurs.

However, you can’t evaluate your SaaS business properly without considering the revenue.

Plus, consult legal experts before making any deal since a SaaS business can easily get valued in millions of dollars.

4. Apps.

Facebook, an app barely 16 years old, has a net worth of around $530 billion today. It isn’t the only successful one in the market. And at present, there are apps for just about everything.

With the number of mobile app downloads increasing by 45% over the last five years, buying an app now can be a terrific investment.


Buying an app makes sense if you’re looking to leverage its competitive advantage in the market. So the first step should be to identify the business area you want to address and the service you want to provide. After that, assess the kind of app you’re looking for.

Not all app developers like the business end of things. Thus, apart from using your contacts to look out for potential sellers, you can also signup with online marketplaces.

While judging an app by its appearance and user-friendliness is essential, it shouldn’t be your only concern.

You should also focus on aspects like:

  • Whether it’s a paid app or a free one.
  • Estimated downloads.
  • Monthly traffic of the app.
  • The median age group of users.
  • User reviews.
  • Monetization channels.

Don’t just settle for the words of the developer. Check out the metrics for yourself and understand the aspects that can help achieve your business goals. Plus, try to discern the areas that you can improve.

Other than this, try to understand why the owner wants to sell the app. Look out for any trouble with the source code, its working condition, and its ownership.

You might also want to get the industry perspective on the app’s competitors and valuation. Since there are so many apps in the market, it’s easy to get overcharged. For example, the average app listed on ‘Apptopia’ costs $7500. So if you’re getting charged $15,000 for something similar, you can take a stand.


App developers with no interest in the business side of things are prone to selling apps. If you’re one of them, the first to do is send out the word through your acquaintances.

Online presence on social media can enhance your reach to potential customers exponentially. If you’ve got it, make sure to advertise your intentions.

However, putting value on an app for sale isn’t easy.

The pricing will vary based on a few factors:

  • Whether you developed the app yourself or you employed a developer
  • The annual revenue (including subscriptions, if any)
  • The number of users
  • Average downloads per year

Avoid overpricing your app since there are a large number of apps for every business or niche. The best idea is to keep it in sync with the industry-standard rate and be a responsive seller.

Because of the competition, it’s essential to respond to emails, calls, and queries in time. Also, make sure to address all the doubts of potential customers politely.

5. Domain Names.

With all the world’s businesses coming online, everyone requires catchy domain names to attract customers. There were 367 million domain name registrations in the first quarter of 2020 itself. Therefore, buying or selling the right domain names can have good business value in the present times.


Naturally, you would want to choose an interesting domain name. It’s the first thing that your audience will notice about your business, so you need to make it as engaging as possible. Plus, it has to be relevant to your business, unless you go for something abstract like ‘Google.’

Besides this, check that it’s not already in use by someone else and that there isn’t any copyright infringement.

For that, you need to use domain name checkers like Hostinger Domain Checker.

Hostinger Domain Checker

You can find all the available domain names that are up for purchase. Plus, ensure that the name can reflect your business ethos and focus area precisely. You can proceed with the purchase once you select the domain name.

The entire process is quick since it’s online and seldom requires a pen and paper. You usually get an email with all the details of the purchase, receipts, invoices, and an activation link.

Just log in, verify the account, and start using it right away.


The first step here is to value your domain name properly. Just because you owned the business and ran it for some time doesn’t mean it will sell for a high price.

You can start by referring to online marketplaces and analyzing the pricing of similar domain names.

Check out the domain name listings by Flippa:

domain name listings - Flippa

You can observe the expected prices of domain names similar to yours and price them accordingly.

To sell your domain name, you either spread the word around through your industry contacts or list it on online marketplaces. Highlight your other business ventures and the merits of your business to make it more appealing.

Make sure you publicly list your contact information so potential buyers can reach you readily. Plus, ensure that you’re always accessible via the WHOIS directory.

What Should You Look For When Purchasing An Online Business?

Not everyone likes the idea of starting an online business from scratch. Plus, buying an existing business comes with plenty of benefits. That said, the business you buy should have a proven history of revenue generation and immediate cash flow.

Here are some things to consider while buying an online business.

1. Monthly Traffic.

Monthly traffic is one of the essential metrics to look for while buying an online business. Additionally, look for diversity in traffic.

It should be a healthy mix of:

  • Organic traffic
  • Paid traffic
  • Direct
  • Social Media Traffic
  • Referral Traffic

You can use tools like Google Analytics to find out how the traffic is coming to the store. Plus, check if the site has high-quality backlinks as such sites are worth more than sites with no or low-quality backlinks. In this case, you can use tools like Ahrefs and Open Site Explorer to look into a site’s backlink profile.

2. Revenue Generation.

Taking the risk to revive a failed business is not worth it unless you are very skilled or experienced. Therefore, choose a business with growing revenue.

Ask for the financial data in monthly increments. It will give you a clear idea of which direction the business is heading.

3. Expenses.

Take a look at the expenses like website hosting, domain renewals, digital marketing, SEO, etc. At the same time, ensure that the owner is practicing smart spending habits. If not, you can reallocate spending to increase profits.

It’s equally important to look for expenses that appear irrationally low or those that the owner didn’t mention. Such expenses include payment processor fees, reimbursements for integrations & plugins, etc.

All in all, it’s not a good idea to buy a business that requires more expenses than the annual income.

4. Growth Potential.

The right business you are going to purchase may seem maxed out to its potential. But there are always some ways to add value.

Maybe the owner never hired a Conversion Rate Optimization service before. You can hire one and audit the business website for loopholes in the conversion process.

You can even start a dynamic social media marketing campaign. There are so many ways to try out and scale your business. However, avoid buying a business that shows little to no growth potential.

5. Find Out The Reason For the Sale.

Finding the reason why the owner is selling their business is crucial. If the reasons they give raise any red flags (like unprofitability or lack of traffic) – it’s better to look for another business. Knowing the reasons will let you decide whether you can handle them.

6. Customer Reviews.

Finally, find out whether current customers are happy with the business or not. It will give you accurate insights into the business you are going to purchase.

It’s better to purchase an established business, especially if you don’t want to start a business from scratch. But look for the right things, lest you end up spending on an unlucrative business.

How Do You Price Online Businesses?

Here are a few steps to price your online business:

1. Identify The Business Model.

First, recognize the business model. There can be many of them online, including a full-service turnkey solution, product-based, step-by-step lead generation business, real estate websites, done-for-you advertising, subscription-based, and more. You need a business whose revenue model aligns with your short and long-term strategies.

2. Look at The Essential Metrics.

Next, you need to look into the balance sheets and the P&L statements. Plus, evaluate all the metrics like annual revenue, gross & net profits, and the COGS. They reflect the financial health of the business and determine its sustainability.

3. Different Modes of Valuation.

Valuation of a business can be taxing. Each business is different than the other, and so are the modes of valuation.

Take eCommerce business valuation, for example. In this case, most companies multiply annual revenue by a factor of 3 and arrive at the valuation. For online content sites or blogs, the final worth gets calculated by multiplying with 6. You may still not be sure, but this method can alleviate some confusion.

Other than this, you can also use valuation tools offered by most marketplaces like Flippa, FE International, etc.

4. Study Annual Expenses.

If you want to buy an online business for sale, it makes sense to study and compare the total annual expenses with the annual revenue while buying an online business.

Investing in a business whose expenses can climb up to 75% of the annual revenue isn’t a good idea. In such cases, the annual expenses might overtake revenue in a highly inflationary market.

Ultimately, an internet business’s proper pricing depends on your knowledge of the market, budget, and future goals.

Executive Summary.

If you decide to buy or sell a business, success depends on a lot of factors: the size of your business, annual revenue, marketing channels, branding, growth, metrics, and more.

If you want to attract international buyers, then FE International is an excellent option. Flippa is a great platform to buy or sell startups and small businesses easily. For large technology businesses and assistance with every aspect of the deal, I’d suggest Digital Exits.

My top pick is Flippa since it provides benefits like:

  • Escrow service for secure payments.
  • Most diverse business categories.
  • Easy to navigate.
  • The choice is to hire a broker who can handle the entire process for you.
  • Massive customer base.

The fact that it’s one of the biggest marketplaces to buy and sell online business also makes it a great option.

Which online marketplace are you planning to use to check out online businesses for sale? Let me know in the comments below.

Further reading on AdamEnfroy.com: Want to avoid the back and forth that comes with buying or selling a business?

The right business broker can make this process straightforward and hassle-free.

In addition, with some types of businesses, having protection adds to your peace of mind during the day-to-day operations.

Read on if you’d like to see how a small business insurance policy can protect you if things go wrong.

Finally, if you need to go through the process of getting a business loan, ensure that you know what’s involved before getting started.